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The Utilization of Internal Marketing for Increasing Employee Satisfaction
Dostálová, Iveta ; Uhrová, Kamila (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the use of internal marketing to increase satisfaction of the employees in the specific company. There is a theoretical background of given issue in the theoretical part. The analytical part is centred on the analysis and description of the current situation in the company. One part of the analysis is also a questionnaire. In the proposal part, the definite solutions are introduced in accordance to gained information. These changes will lead to an increase of the employee satisfaction.
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Venture Capital Financing
Zapletal, Václav ; ACCA, Petr Vykydal, (referee) ; Režňáková, Mária (advisor)
Tato diplomová práce je zaměřena na financování podnikových činností pomocí rizikového kapitálu v České republice. Práce identifikuje způsoby a prostředky, díky kterým prospívají společnosti, do nichž byl rizikový kapitál investován. Způsoby zvyšování hodnoty podniku, prospěch rizikového kapitálu a další determinanty spolupráce managementu podniku s rizikovými kapitalisty jsou analyzovány pomocí čtyř případových studií z České republiky a Velké Británie. Diplomová práce se také zaměřuje na možnosti zlepšení daňového a právního prostředí České republiky z pohledu institucionálních investorů, jakožto významného zdroje rizikového kapitálu. Výstupem této práce je doporučení na zavedení speciální daňové sazby pro malé a střední společnosti, umožnění penzijním fondům a pojišťovnám investování do fondů rizikového kapitálu a dále zvýšení možnosti daňového odečtu nákladů na výzkum a vývoj. Co se týče výkonnosti managementu po investici rizikového kapitálu, zdůrazněna je důležitost funkce dozorčí rady, neustálé přehodnocování motivačního balíčku pro management a další možnosti, které umožní dosáhnutí zvýšené výkonnosti managementu podniku.
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Innovation Factors Influencing the Growth of Small and Medium-Sized Emterprises
Koudelková, Petra ; Srpová, Jitka (referee) ; Svoboda, Emil (referee) ; Šúbertová, Elena (referee) ; Koráb, Vojtěch (advisor)
Disertation work deals with innovative factors influencing the growth of small and medium enterprises. In this work are two main objectives related to the topic of work. The first one is definition of innovation activity on the growth of small and medium-sized enterprises in the South Moravian Region and the second one is analyzing the determinants of determining the internal environment of a company seeking to generate innovation podiku. Objectives and hypotheses were established on the basis of the literature search, with emphasis not only on business growth, but also on innovation. Primary research combines the use of qualitative and quantitative methods. The results obtained from statistical analyzes of primary research are presented in partial and general conclusion. This work consists methodological steps for small and medium-sized enterprises with an interest in growing their businesses. For a comprehensive view the work offers the disertatiton work the possibility of further expansion of research and outline the benefits of the individual spheres of professional life
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Employee’s Benefits
Tmejová, Miloslava ; Ducháčková, Marcela (referee) ; Kopřiva, Jan (advisor)
The bachelor thesis deals with employee benefits from a tax perspective. The theoretical part contains a description of employee benefits and their tax effect of the provision of employer to the employee. Analytical part contains an assessment of the current system of benefits in SG Equipment Finance Czech Republic s.r.o. The last part of the bachelor thesis includes suggestions for improving the system of benefits in society.
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Essays in Behavioural and Experimental Economics
Matoušek, Jindřich ; Havránek, Tomáš (advisor) ; Miklánek, Tomáš (referee) ; Rachinger, Heiko (referee) ; Gechert, Sebastian (referee)
CHARLES UNIVERSITY FACULTY OF SOCIAL SCIENCES Institute of Economic Studies Essays in Behavioural and Experimental Economics Abstract for Dissertation thesis Author: Mgr. Jindřich Matoušek Study program: Economics and Finance Supervisor: prof. PhDr. Tomáš Havránek, Ph.D. Year of defense: 2022 Abstract The dissertation consists of three papers presenting applications of experimen- tal as well as statistical methods to the topics of behavioural economics. The first paper introduces a series of laboratory experiments in which I apply the experimental methods to a complex decision making problem. The second and third papers present quantitative syntheses of the literature on the classi- cal topics of behavioural economics. The general introduction connects these chapters together. Detailed abstracts for individual papers are presented at the beginning of each chapter. In the first paper, I experimentally examine two complex multi-unit auc- tion mechanisms with an opportunity to communicate and thus collude while comparing these mechanisms in terms of efficiency. Strikingly, allowing for communication increases efficiency in examined auction formats. A cheap-talk collusive agreement resulted in a better allocation compared to the treatments without communication. I hypothesize that complex auction formats makes...
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How effective are subsidies for electric vehicles? An evaluation of Czech policy
Čekal, Jonáš ; Pleticha, Petr (advisor) ; Ščasný, Milan (referee)
This thesis deals with the effectiveness of Czech electromobility support. First programs to incentivize electric vehicle purchases were introduced by two Czech ministries in 2016 with grants available until the end of 2021. To estimate the effect of Czech incentives on electric vehicle sales, generalized difference-in- differences design is used. The estimation employs two-way fixed effects model with annual and monthly data spanning over 2015-2021. Estonia, Latvia, Lithuania and Poland were chosen to serve as a control group with electric vehicle market share and electric vehicle registrations as the dependent vari- ables. The results are ambiguous and do not suggest a clear link between the investigated variables and the subsidies. A more detailed dataset would be needed to conduct a definitive impact evaluation. JEL Classification O31, O38, R40, H25 Keywords Electromobility, Incentives, Subsidies, Rebates, Policy evaluation Title How effective are subsidies for electric vehicles? An evaluation of Czech policy
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Incentives for Blood Donation in the Czech Republic: Case Study of Prague
Bošková, Aneta ; Chadimová, Kateřina (advisor) ; Pertold-Gebicka, Barbara (referee)
Blood shortages prompt policymakers to find ways to increase the supply of blood to meet the health sector's demand. The aim of this thesis was to exam- ine the effects of selected incentives on blood donation. Using a questionnaire for blood donors, the data was collected at a transfusion station in Prague. The questionnaire focused on hypothetical choices of donors when offered a certain type of incentive. The probit model and linear probability model were cho- sen for analysing the hypothetical effects of incentives and determining the donors' significant characteristics. The results showed that the vast majority of respondents would donate as often as they currently do with any of the selected incentives. A small proportion of donors would, however, respond to the incentives. The financial incentive or small gifts would discourage a cer- tain proportion of donors; on the other hand, offering a voucher to pharmacy would motivate a small proportion of donors. Both probit and linear probabil- ity model revealed several important donor characteristics that affect attitudes towards incentives. One of the most significant characteristics was gender; the financial incentive would discourage women significantly more than men. JEL Classification A13, D64, D90, O31 Keywords incentives, blood donation,...
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The Motivation Issue of Upper Primary Students
Mazúchová, Ráchel ; Sedláčková, Daniela (advisor) ; Kasíková, Hana (referee)
The aims of this thesis is to map all issues related to learning motivation (or lack of it) of upper primary students. It tries to analyze factors that reduce or complicate motivation at school and it focuses on the most common consequences of frustration in school environment - boredom and anxiety. It also deals with possibilities how to arouse cognitive, achievement and social needs which play the key role at school, and it attempts to answer questions about the ways a teacher can increase upper primary students' motivation for learning, taking into account the specifics of their ontogeny. Special attention connected with this issue is devoted to the influence of teacher-pupil interaction. The empirical part provides insights from practice, these insights are regarded as a complement of the theoretical part.
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